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Bruce Content, LLC
7920¼ Norton Ave.
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West Hollywood, CA 90046
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Category Archives: Merchandising
Who the Heck Wants to Invest in Music These Days?
Lots of People
BillboardBiz By Glenn Peoples If you have read newspapers and blogs in the last few years, you know there’s no money to be made in music. So why are billions being invested in music companies? Is there really that much … Continue reading
Self-Published Millionaire Amanda Hocking, 26 Signs Major Book Deal for “Career Stability.”
26 year old Amanda Hocking writes teen paranormal romances. So far, she’s been self-published and has sold over 1 million books Now a big publisher is fronting her $2 million CASH for her next four books…that are already written! Rob … Continue reading
Posted in Blogs, Bookscan, Direct Sales, Merchandising, an honest living, electronic books, new platforms, self-publishing vs getting a real publisher, the interwebz, the new economy
Tagged Blogs, ebooks, Internet history, self-publishing vs. getting a real publisher, the interwebz, the new economy
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Graying Audience Returns to Movies
…who can really afford Milk Duds at a 1000% mark-up or pig troughs of popcorn, priced at a Central African family’s annual food budget? Continue reading
Online Sales Rose 15% This Holiday, Beating In-Store Growth
By TIMOTHY WILLIAMS Published: December 23, 2010 Online sales increased more than 15 percent this holiday season, according to data released Thursday, the latest confirmation of the growing importance of Internet commerce during retail’s most lucrative time of the year. … Continue reading
American Airlines Leaves Orbitz
By BLOOMBERG NEWS Published: December 21, 2010 The AMR Corporation, the parent of American Airlines, said Tuesday it would immediately stop displaying and selling tickets through Orbitz Worldwide after winning court permission to pull its listings from the online travel … Continue reading
“The Adderall Diaries”: Blurring the Line
Between Apps & Books
This fascinating NY Times article by Noam Cohen discusses the Darwinian adaptations the book are evolving in their bid to survive, like growing iPhone & iPad apps. The Adderall Diaries by Stephen Elliott may well become the Prozac Nation of … Continue reading
Apple May Surpass Exxon as Most Valuable Company
“Today, Apple dominates the business of putting the Internet in your pocket.
Posted in Merchandising, New Media, TV, electronic books, music biz, the interwebz
Tagged ebooks, Internet history, San Francisco, the interwebz, the music biz, the new economy
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Commercial Radio Turns 90
This article talks about the developments in Pittsburgh, PA which led to commercial broadcast radio becoming all the rage by the mid-20th Century. It’s good to know your history. Studying the technological and market conditions which allowed for commercial radio … Continue reading
Posted in Merchandising, music biz, the Jurassic Age
Tagged advertising, the Jurassic Age, the music biz
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Rebuttals to the WSJ Article
That Wall Street Journal article I previously cited may have crystallized the essence of what’s going on in the book business but the Devil is in the details…The publisher of 3 of my books disagrees with a lot of statements … Continue reading
NY Times: “Hearing Things” by Rob Walker
“I have seen the future of rock and roll and it’s merch.” This is the first sentence in a NYTimes article, describing the strategy for performers staying alive in the music industry. Nothing new about merch in the music biz, … Continue reading
Posted in Direct Sales, Merchandising, beards, music biz, publishing death spiral
Tagged content is the new swag
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